Free
Web Mining
tool

VISITaTOR

Clustering and visual presentation of visitor groups
based on access patterns

fh54.de until 03.2005

Open the static result page in the Internet Explorer and read the comments and explanations below.

Until March 2005 there were 4 different resources on this site:

  • the main page was the WinToHTML treemenu generator program (URL: /htmltreemenu/pages/index.php),
  • the scripts "Suggest As You Type" (URL: /js/inputsuggest/input_with_suggest.php),
  • the HTMLCode Converter (URL: /vb/htmlCodeConverter/),
  • and the Cat Calendar (URL: /cats/index.php).
On the left panel only groups which constitute more than 1% of the total number of visitors are shown.
In the dynamic version you can zoom in and see the groups up to 0.5%. (The tree size increases drastically.)

From bottom to top:

  • Cluster de - visitors of the German version of WinToHTML
  • Cluster vb - visitors of the HTML Code Converter
  • Cluster cats - visitors of the Cat Calendar
  • Main cluster - visitors of the mainpage WinToHTML and of the script "Suggest As You Type". Because the visitors sometimes click both of these URLs, they share one high-level cluster.
    • The cluster index - the visitors look at the first page and stop there.
      Important - this group of visitors is lost to the site owner.
    • The cluster related to the WinToHTML:
      • the sectioning in this group shows that the most interesting pages for the user are Samples and Download.
        There are users who look at all 3 samples, at 1 sample or only at the sample folder. There is also the group of those who visit Download without looking at samples.
        And finally, there is the "very good" group all - the visitors who look at the most menu items. Unfortunately, this group is only 1% big.
  • The cluster related to the script "Suggest As You Type"
    • The group "index, input_suggest, Multilang" must be recognized as accidental. The detailed and zoomed treatment in the dynamic version shows that the group evolves from 2 subgroups [index.php + Multilingual version + HTML Code Converter] and ["Suggest As You Type" + HTML Code Converter], which really are different.
Clicking on the bottom link "Show as a map" opens a diagram with the another representation of clustering result. Here you can see the proportions of clusters.
The proportions are distorted if there are subgroups in the group: the margins make the group wider.
Feel free to contact me if you are interested in developing this tool into a commercial product.   © Natalia Bazhenova 2005 
 
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